greg stellato
likes bikes, skis, and technology.
drinks enough caffeine to kill a horse.
been a founder, operator, and first hire — scaled adyoulike from $0 to a $100M acquisition by openweb.
current
permanent beta labs — building and operating focused ventures.
standwell — sampling and review programs for marketplace brands.
landfall — AI implementation and operational infrastructure.
advising a few founders, too.
past
co-founder of m3 [commerce media], co-founder of digital icon [digital media], openweb [via $100M adyoulike acquisition], first US hire + operator at adyoulike [ssp], operator at crowdly [techstars], operator at locamoda [acquired], criteo [commerce media]
previous lives: state street [derivatives], daversa partners [exec search]
projects
field scout cycling club — cycling features, community, and field notes.
the manual — structured cycling knowledge, tools, shops, and direct answers.
stellato.co — things I’ve done, noticed, or can’t stop thinking about.
read: how I got my foot in the door at an early-stage startup
find me
extras
girl dad // u7 soccer coach [for now]
training for ultra gravel bike rides
new england born & raised
volunteer: surfrider foundation, imba, sorba
© greg stellato